Why social recruiting is the next big thing for recruiters - TheJobNetwork

Why social recruiting is the next big thing for recruiters - TheJobNetworkWhen you think about whats changed the job search more than anything else over the past 10 years or so, its probably the exponentially growing influence of social media. Job seekers have learned to be more cautious about what they deutsche post ag online (at least they should be), and its opened up a whole new pool of recruitment potential for employers. To a certain extent, companies still follow the old recruitment modelput out a job opportunity and the response will include a number of qualified candidates. But more and more, organizations are looking to take advantage of the organic networking of social media to boost their recruiting.This focus on outreach to potential candidates via social platforms like LinkedIn, Facebook, or Twitter is known as social recruiting. This isnt just posting job ads on sites and hoping for the bestsocial recruiting is a proactive method for reaching new candidates by searchin g for profiles with specific qualities, interacting with potential candidates on the platform, and letting people know about specific job opportunities. This is a huge growth area for hiring companies and recruitersin fact, nearly 60% of recruiters rated candidates that came in through social recruiting as highest quality, according to a JobVite survey.So why should companies consider embracing this trend more fully?Its cost-effectiveJob advertisements are getting more expensive all the time, and the results can bemixed. Social recruiting gives recruiters more control over the talent pool and more visibility into the talent available. Unlike advertising, associated costs (if there are any) are minimal.The right platform can yield great resultsThere are obvious places to start (likeLinkedIn, Twitter, and Facebook), but more specialized platforms can really step up your recruiting game. For example, if youre looking for a designer, you might want to try Instagram or other visually-ori ented social media platforms.